Title: A recommended model of agro tourism development management based on the experiences of different concepts and strategies

Authors: Marica Melović; Neven Šerić; Branislav Dudić; Anđela Jakšić-Stojanović; Danko Uglešić

Addresses: University of Montenegro, Faculty of Tourism and Hospitality, Stari Grad br. 320, 85330 Kotor, Montenegro ' University of Split, Faculty of Economics, Business and Tourism, Cvite Fiskovića 5, 21000 Split, Croatia ' Comenius University in Bratislava, Faculty of Management, 82005 Bratislava, Slovakia ' University of Donja Gorica, Faculty of Culture and Tourism, Oktoih 1 81000, Montenegro ' University College Aspira, Odeska 13, 21000 Split, Croatia

Abstract: Agro tourism is given different importance in receptive tourist countries. In some countries, policies are planned to support and develop this specialised type of tourism, while in other tourist countries, agro tourism develops spontaneously. Consequently, the share of income from agro tourism in the total tourism income of the receiving country also fluctuates. Analysing the most common conceptions of the development of agro tourism, two conflicting approaches are recognised. The first is based on the initiatives and actions of local tourism stakeholders, and the second - institutional, is based on development planning from the state level. The most important features of those two approaches were determined by reconnaissance research. As a result of good experiences, a recommended management model for the development of agro tourism was presented in the work for wider application.

Keywords: agro tourism; tourist services; tourism development; management; strategies.

DOI: 10.1504/IJSEM.2024.137212

International Journal of Services, Economics and Management, 2024 Vol.15 No.2, pp.101 - 119

Received: 13 Dec 2022
Accepted: 18 Jan 2023
Published online: 05 Mar 2024 *

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