Title: Evaluation of student's university selection decision making using an instilled fuzzy AHP approach

Authors: Neha Gupta; Mohini Agarwal; Pratibha Garg

Addresses: Amity School of Business, Amity University Uttar Pradesh, Noida-201313, India ' Amity School of Business, Amity University Uttar Pradesh, Noida-201313, India ' Amity School of Business, Amity University Uttar Pradesh, Noida-201313, India

Abstract: The purpose of this study is to identify and rank the potential factors that can benefit the students in making an optimal decision for university selection in learning process. To achieve this purpose, informational architype, along with the questionnaire, was circulated, which was followed by analysing the responses. For the data collection purpose, a structured questionnaire was constructed, and responses of 100 prospective students of Indian origin who are likely to take admission in universities were recorded. After reviewing the literature, six prominent factors have been considered, and AHP followed by FAHP techniques have been employed for computing weights corresponding to assumed factors. The results indicated that the highest weightage had been given to location followed by fee structure in both the cases. Further, utility theory has been used, which shows the superiority of FAHP over AHP analysis.

Keywords: university selection; decision making; analytical hierarchy process; AHP; fuzzy analytical hierarchy process; FAHP; utility theory.

DOI: 10.1504/IJOR.2023.129404

International Journal of Operational Research, 2023 Vol.46 No.3, pp.382 - 397

Received: 05 May 2020
Accepted: 04 Jul 2020

Published online: 08 Mar 2023 *

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