Title: On the usefulness and ease of use of location-based services: insights into the information system innovator's dilemma
Authors: Iris Junglas
Addresses: University of Houston, C.T. Bauer College of Business, Decision and Information Sciences Department, Houston, TX 77204-6021, USA
Abstract: Some recent technology innovations display the functionalities that are significantly different from any predecessor. This presents an impending dilemma for innovators as the potential consumers often lack a reference point for judging the usefulness and ease of use of a new system. Exemplary for Location-Based Services (LBS), this paper examines the perceptions of usefulness and ease of use before as well as after adoption across a variety of tasks using the Technology Acceptance Model (TAM). An experimental environment is chosen, which provides 58 subjects with ubiquitous access to LBS.
Keywords: location-based services; post-adoption; pre-adoption; technology acceptance model; TAM; information systems; technological innovation; mobile communications; ubiquitous access; customer perceptions.
International Journal of Mobile Communications, 2007 Vol.5 No.4, pp.389 - 408
Published online: 15 Mar 2007 *Full-text access for editors Access for subscribers Purchase this article Comment on this article