Title: Mobile innovations in healthcare: customer involvement and the co-creation of value
Authors: Per Andersson, Christopher Rosenqvist, Omid Ashrafi
Addresses: Center for Information and Communications (CIC), Stockholm School of Economics, P.O. Box 6501, S-113 83 Stockholm, Sweden. ' Center for Information and Communications (CIC), Stockholm School of Economics, P.O. Box 6501, S-113 83 Stockholm, Sweden. ' Accenture, Sveavagen 25, S-111 34 Stockholm, Sweden
Abstract: Mobile technology is increasingly drawing the attention of the healthcare sector. This paper analyses ways in which the implementation and use of new mobile technologies create new values and discusses how value development processes change as the mobile solution matures. Two issues are in focus: first, how the user involvement in developing mobile innovations changes as the new technology is established in the organisation; and second, how user involvement and the maturity of the mobile offering influence the co-creation of value between the technology supplier, the healthcare organisation and other actors.
Keywords: mobile innovations; healthcare; customer involvement; value creation; mobile devices; mobile communications; pharmaceuticals; user involvement; value constellations.
International Journal of Mobile Communications, 2007 Vol.5 No.4, pp.371 - 388
Published online: 15 Mar 2007 *Full-text access for editors Access for subscribers Purchase this article Comment on this article