Title: The barriers and drivers of postponers' adoption intention of mobile-only banks

Authors: Hyo-Jung Kim; Jin-Myong Lee

Addresses: Department of Industrial Psychology, Hoseo University, 12 Hoseodae-gil, Dongnam-gu, Cheonan, South Korea ' Department of Consumer Science, Chungnam National University, 99 Daehak-ro, Yuseong-gu, Daejeon, South Korea

Abstract: Among non-adopters of new technologies or innovations, postponers – those who have decided to adopt the innovation but have not implemented it have significant value as potential users. This study examined the characteristics of postponers' decision-making for mobile-only banks (MOBs) as an innovative financial service, and investigated the factors that impede or facilitate postponers' adoption intention of MOBs. Data were collected from a self-administered online survey with South Korean consumers. Structural equation modelling results revealed that functional risk, privacy risk, relational risk, and cognitive inertia were significant barriers to postponers' intention to adopt MOBs, while subjective norms and social image were significant drivers of this intention. The results have valuable implications for mobile-only business practitioners and contribute to the development of decision-support frameworks to study postponers' adoption of innovations.

Keywords: mobile-only; mobile banking; postponer; decision making; innovation; consumer adoption intention; perceived risk; inertia; social influence; South Korea.

DOI: 10.1504/IJMC.2022.122610

International Journal of Mobile Communications, 2022 Vol.20 No.3, pp.309 - 331

Accepted: 07 Aug 2020
Published online: 04 May 2022 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article