Title: Employee satisfaction in the sales department of the automobile industry in Beijing, China: an approach with Herzberg's two-factor theory

Authors: R. Ganesh; Yang Liu

Addresses: Department of Marketing, Faculty of Business Management, UCSI University, Kuala Lumpur, Malaysia ' Hodian International Consultants, Beijing, China

Abstract: From the perspective of Herzberg's two-factor theory, this study examines a model linking employee job satisfaction in the sales department of the automobile industry in Beijing, China. The study proposed five hypotheses and utilised 396 respondents. The model is examined using Pearson product-moment correlation and multiple regression. The findings indicate that employee job satisfaction is influenced by workplace environment, organisational identification, work engagement, perceived leadership style, and fringe benefits with correlation testing. In the regression analysis, the fringe benefits were not statistically significant to support job satisfaction. This research shows that fringe benefits cannot decrease job dissatisfaction in Beijing's automobile industry's sales department. This study suggests that positive job satisfaction outcomes can be achieved through the perceived leadership style, organisational identification, work engagement, and workplace environment. It largely depends on organisational support and human resource management practices with the appropriate leadership style in the automobile companies' sales department.

Keywords: job satisfaction; work place environment; organisational identification; work engagement; perceived leadership style; fringe benefits; Herzberg's two-factor theory; China.

DOI: 10.1504/IJSEM.2022.122003

International Journal of Services, Economics and Management, 2022 Vol.13 No.1, pp.57 - 77

Received: 16 May 2020
Accepted: 14 Feb 2021
Published online: 07 Apr 2022 *

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