Title: Application and validation of a disruptive potential methodology for digital two-sided platforms - the case of marketplace lending in Germany
Authors: Sabine Pur; Stefan Huesig; Christoph Schmidhammer
Addresses: ibi research at the University of Regensburg, Galgenbergstraße 25, 93053 Regensburg, Germany ' Chemnitz University of Technology, Thueringer Weg 7, 09126 Chemnitz, Germany ' Deutsche Bundesbank University of Applied Sciences, Schloss, 57627 Hachenburg, Germany
Abstract: In this paper, we apply and validate a state of the art ex-ante approach to analyse potentially disruptive innovations. Our approach enables quantifying the disruptive potential of digital two-sided platforms as a measure in general, separately for each market side, and for different market players. This approach also pays attention to possible firm heterogeneity on each market side. We illustrate our approach by applying it to and evaluating the case of marketplace lending in Germany in 2015 and 2019. Following the first application of the framework in 2015, the market has developed to such an extent that the ex-ante analysis can be evaluated with ex-post figures and facts from 2019. The results indicate that the proposed framework supports predictions of the disruptive potential in the context of digital two-sided platforms surprisingly accurately, so that we encourage further validations in other areas of ex-ante innovation research.
Keywords: disruptive innovation; disruptive potential; ex-ante method; ex-ante approach; forecasting; method validation; case studies; online lending; p2p lending; two-sided markets; multi-sided markets; business model; marketplace lending; business model innovation; Germany.
International Journal of Technology Management, 2022 Vol.88 No.2/3/4, pp.205 - 246
Received: 23 Jun 2020
Accepted: 22 Jun 2021
Published online: 16 Mar 2022 *