Title: Recent themes in social media research: a systematic review

Authors: Rahul Bodhi; Tripti Singh; Subiya Rahman

Addresses: School of Management Studies, Motilal Nehru National Institute of Technology Allahabad, Allahabad, 211004, India ' School of Management Studies, Motilal Nehru National Institute of Technology Allahabad, Allahabad, 211004, India ' School of Management Studies, Motilal Nehru National Institute of Technology Allahabad, Allahabad, 211004, India

Abstract: Social media is emerging as an essential media for communication both at the personal and organisational level. The present paper applies a systematic literature review methodology for identification of relevant articles in the area of social media and generational cohorts. The objective is to undertake a thematic review, recognise issues related to social media to identify research gaps and thus draft an agenda for future studies. The main concentration of research has been related to utilities and functions of social media, personal, workplace, and social aspects, and usage pattern of social media by generational cohorts. It establishes that social media is recognised not only because of its advantages but also certain negative aspects which have an effect on both physical and mental well-being of individuals. Thus, the main area of concern is to formulate as well as implement appropriate policies and programs for its effectiveness. Suggestions are based on reviewed articles for future studies.

Keywords: generation; social networking; research agenda; thematic analysis.

DOI: 10.1504/IJBIS.2021.116081

International Journal of Business Information Systems, 2021 Vol.37 No.3, pp.287 - 307

Received: 07 Nov 2018
Accepted: 18 Jan 2019
Published online: 09 Jul 2021 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article