Title: Evaluating performance in the golf course industry using the PPP model

Authors: Mohan Rao

Addresses: College of Business, Texas A&M University-Corpus Christi, 6300 Ocean Drive, Corpus Christi, Texas 78412-5808, USA

Abstract: The golf industry in the USA has suffered from an over-saturated market for several years, due to market and demographic changes. As golf courses, both municipal and private, struggle to stay in business, it is vital that performance is evaluated to identify problem areas so that corrective actions can be taken in a timely fashion. A profit-linked performance measurement model such as the 'profitability = productivity + price recovery' (PPP) model can be very effective in performance measurement. This study utilises the PPP model to evaluate golf course performance from which lessons can be drawn for wider implementation. The PPP model generates performance results in terms of productivity, price recovery, and profitability contributions.

Keywords: golf; golf course management; multifactor productivity; performance measurement; productivity.

DOI: 10.1504/IJPQM.2021.113671

International Journal of Productivity and Quality Management, 2021 Vol.32 No.3, pp.344 - 368

Received: 29 Jul 2019
Accepted: 30 Aug 2019

Published online: 04 Mar 2021 *

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