Authors: Mohan Rao
Addresses: College of Business, Texas A&M University-Corpus Christi, 6300 Ocean Drive, Corpus Christi, Texas 78412-5808, USA
Abstract: The golf industry in the USA has suffered from an over-saturated market for several years, due to market and demographic changes. As golf courses, both municipal and private, struggle to stay in business, it is vital that performance is evaluated to identify problem areas so that corrective actions can be taken in a timely fashion. A profit-linked performance measurement model such as the 'profitability = productivity + price recovery' (PPP) model can be very effective in performance measurement. This study utilises the PPP model to evaluate golf course performance from which lessons can be drawn for wider implementation. The PPP model generates performance results in terms of productivity, price recovery, and profitability contributions.
Keywords: golf; golf course management; multifactor productivity; performance measurement; productivity.
International Journal of Productivity and Quality Management, 2021 Vol.32 No.3, pp.344 - 368
Received: 29 Jul 2019
Accepted: 30 Aug 2019
Published online: 04 Mar 2021 *