Title: Some lessons in outsourcing

Authors: Ajay K. Aggarwal

Addresses: Else School of Management, Millsaps College, 1701 North State Street, Jackson, MS 39210, USA

Abstract: Millions of jobs in the USA are being lost to outsourcing. The phenomenon has gathered steam in the last few years and shows no signs of abating. The paper presents a balanced perspective on outsourcing and encourages managers to study the pros and cons of outsourcing before committing resources overseas. It examines the benefits and drawbacks of outsourcing, discusses some important outsourcing issues, and ends with some implications for managers and conclusions.

Keywords: contracting out; information technology; strategic planning; strategic alliances; application service providers; information resources; computer software; offshore outsourcing; electronic marketing; electronic advertising; e-marketing; e-advertising; online marketing; online advertising; internet marketing; internet advertising; online retailing.

DOI: 10.1504/IJEMR.2006.011033

International Journal of Electronic Marketing and Retailing, 2006 Vol.1 No.2, pp.183 - 195

Published online: 04 Oct 2006 *

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