Authors: Bogdan Mróz
Addresses: Department of Management and Finance, Warsaw School of Economics, Al. Niepodległości 162, 02-554 Warszawa, Poland
Abstract: The basic objective of the paper is to highlight new trends in consumer behaviours on the luxury goods market in Poland. The paper focuses on recent developments and growth trends in different categories of luxury goods and services. The author provides an empirical insight into luxury goods market in Poland based on available statistical data, think tanks reports and research findings. The relevant statistical data, e.g., regarding the number of high net worth individuals in Poland are provided as well as the split of the Polish luxury and premium goods market into categories of goods and services. The author tries to pinpoint factors conducive to the growth of the luxury market in Poland and to highlight country-specific consumer behaviours on this particular market.
Keywords: consumer behaviour; luxury goods market; Poland; consumer trends.
International Journal of Economic Policy in Emerging Economies, 2020 Vol.13 No.3, pp.273 - 285
Received: 29 Jul 2019
Accepted: 29 Sep 2019
Published online: 06 Aug 2020 *