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Title: Exploring factors affecting the adoption of mobile payment at physical stores

Authors: Lin Wang; Xuefeng Dai

Addresses: National Academy of Economic Strategy, Chinese Academy of Social Sciences, No. 28 Shuguang Xili, Chaoyang District, 100028, Beijing, China ' National Academy of Economic Strategy, Chinese Academy of Social Sciences, No. 28 Shuguang Xili, Chaoyang District, 100028, Beijing, China

Abstract: This study develops and empirically tests a research model to comprehensively examine factors influencing the adoption of mobile payment at physical stores. In particular, this study proposes an integrated theoretical framework that combines the theory of technology acceptance model (TAM) and unified theory of acceptance and use of technology (UTAUT). The results indicate that: attitude is the most important factor influencing users' intention to adopt offline mobile payment compared to perceived usefulness and social influence; personal innovativeness, perceived usefulness and promotional offer also have significant effects on attitude whereas the perceived ease of use is not as important as others but does with significant effect on perceived usefulness.

Keywords: offline mobile payment; mobile commerce; technology acceptance model; TAM; user acceptance.

DOI: 10.1504/IJMC.2020.104420

International Journal of Mobile Communications, 2020 Vol.18 No.1, pp.67 - 82

Received: 30 Sep 2017
Accepted: 20 Sep 2018

Published online: 09 Jan 2020 *

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