Title: A pilot study on measuring organisational culture in Vietnamese corporations in light of task and relationship orientations

Authors: Quan Hoang Nguyen Tran

Addresses: School of Economics and Business Administration, University of Tartu, J. Liivi 4-304, 50409 Tartu, Estonia

Abstract: In this global and international world, organisational culture is a topic often inspected. This research attempts to find out what is the main characteristic of organisational culture in Vietnamese corporations. In total, 276 Vietnamese working adults in two regions in Vietnam participated. The findings from the survey data display that while task orientation is the common organisational culture in current Vietnamese companies, negative attitudes are surprising discovered. Implications are explained for further Vietnamese superiors and subordinates so that they might cooperate effectively in the future.

Keywords: task orientation; relationship orientation; culture; organisational culture; negative attitudes; Vietnam.

DOI: 10.1504/IJEXPORTM.2019.101807

International Journal of Export Marketing, 2019 Vol.3 No.1, pp.20 - 34

Received: 21 Jan 2019
Accepted: 10 May 2019
Published online: 27 Aug 2019 *

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