Title: Comparison on online shopping apps: a study conducted on smartphone users of West Bengal

Authors: Debarun Chakraborty

Addresses: Department of Management and Social Science, Haldia Institute of Technology, Haldia, West Bengal, India

Abstract: "I love ordering things online for my purchase because when they arrive it is a present to me from me". This freaky quote is definitely a manifestation of the current shopping behaviour which frames around the buzzword 'online shopping' and 'e-commerce'. In both marketing quarter of the corporate houses and the academic quarter as well online shopping is getting a momentum at a steady accelerated pace and its well reflected in the shopping habits of the Indian urban folk. The promising growth of online shopping in India is indeed prompting factor to take up the research study where preferred online shopping portals are compared and contrasted on selected parameters to ascertain which of those the most is sought after by the shoppers. The study was conducted in the eastern metropolis like Kolkata as well as in Siliguri, Durgapur and Asansol. The research design was a cross sectional study. The relevant Chi square method was employed to find out the best shopping site compared to the rest of the sites selected.

Keywords: online shopping; e-commerce; shopping apps; smartphone.

DOI: 10.1504/IJSSS.2019.101741

International Journal of Society Systems Science, 2019 Vol.11 No.3, pp.239 - 256

Received: 23 Nov 2018
Accepted: 19 May 2019
Published online: 23 Aug 2019 *

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