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Middle East Journal of Management (MEJM)

Middle East Journal of Management

2026 Vol.13 No.5


Pages Title and author(s)
503-524The mediating role of emotional brand attachment on the effect of brand reputation on brand advocacy: the effect of gender
Bora Açan; Zübeyir Çelik; Reha Saydan
DOI: 10.1504/MEJM.2026.156241
525-547Does integrating blockchain with cause-related marketing affect consumer intention in quick commerce?
Sneh Gupta; Vikas Sharma
DOI: 10.1504/MEJM.2026.156226
548-585Organisational inclusion in the healthcare sector: a cross-cultural analysis of Türkiye and Pakistan
Muhammad Irfan; Omar Khalid Bhatti; Ali Osman Öztürk
DOI: 10.1504/MEJM.2026.156229
586-605Threading the trust and attachment in brands: unlocking purchase intention in the apparel industry
Samridhi; Aditi Sharma
DOI: 10.1504/MEJM.2026.156232
606-625Culture is changing, so should businesses: evidence from Türkiye
Ülkühan Bike Esen
DOI: 10.1504/MEJM.2026.156237

 

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