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Middle East Journal of Management (MEJM)

Middle East Journal of Management

2026 Vol.13 No.4


Pages Title and author(s)
387-400The role of the psychological contract commitment in improving the impact of organisational citizenship behaviour on the performance of employees in Northern Borders University
Mesud Essa Tayeb; Jamal Ali Toumi; Bilal Louail; Hamood Al-Enezi
DOI: 10.1504/MEJM.2026.155076
401-420Greenwashing in garments: understanding eco-illusion in India's fashion sector from consumers' perspective
Aamer Al-Aflak; Vartika Bisht; Shanul Gawshinde
DOI: 10.1504/MEJM.2026.155077
421-441Effects of parasocial relationships on impulse buying, brand trust and personal values: the moderating role of self-discrepancy
Jenda Mustafa Kasem; Abdulqadir Rahomee Ahmed Aljanabi; Shaso Hemin Mejeed
DOI: 10.1504/MEJM.2026.155078
442-462Corporate social responsibility and consumer-to-consumer helping intention: moderating role of collectivism and self-efficacy
Moazzam Abbas; Zubair Nawaz; Amna Bint Zaheer; Bilal Latif
DOI: 10.1504/MEJM.2026.155079
463-477Failure of Titan Submarine: technology, marine policy, governance of management and law
Muhammad Bilawal Khaskheli; Le Thi Ngoc Mai; Rabia Rasheed; Sanober Rasheed
DOI: 10.1504/MEJM.2026.155084
478-501Enhancing customer lifetime value through AI chatbot marketing: the mediating role of chatbot performance quality and perceived personalised customer value
Yousef MohammadKarimi; Mohammad Amin Torabi; Mohsen Akbari
DOI: 10.1504/MEJM.2026.155082

 

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