Journal for Global Business Advancement (JGBA)

Journal for Global Business Advancement

2025 Vol.17 No.2


Pages Title and author(s)
143-166The impact of content quality on visit intention through celebrity emotional attachment: evidence in hospitality
Bao-Trung Duong; Dinh Minh Tri Le; Van Anh Nguyen; Vuong Hoai Thao Nguyen
DOI: 10.1504/JGBA.2025.150027
167-190Factors influencing organic food purchasing behaviour: does gender matter? A comparative study between Malaysia and Pakistan
Abdullah Al-Swidi; Muhammad Haroon Hafeez; Hamid Mahmood Gelaidan; Redhwan Saleh
DOI: 10.1504/JGBA.2025.149998
191-209Cultural intelligence: research field analysis through VOSviewer and CiteSpace software
Carlos Henrique da Silva Mesquita; Cintia Loos Pinto; Ricardo Teixeira Veiga
DOI: 10.1504/JGBA.2025.149995
210-226Audit procedures, auditors' experience and responsibility for fraud detection: a Javanese culture perspective
Anis Chariri; Ratna Siti Nuraisya
DOI: 10.1504/JGBA.2025.149993
227-255Brand trust and brand loyalty in electronics home appliances in Bangladesh: moderating role of demography and brand-origin, social media and its usage duration
Md. Uzir Hossain Uzir; Zakari Bukari; Abu Bakar Abdul Hamid; Ahmad Shaharudin Abdul Latiff; A.K.M. Ahasanul Haque
DOI: 10.1504/JGBA.2025.149999
256-276Policy synthesis for sustainable trade: a panel data gravity model approach of India with European Union and ASEAN countries
Shikha Singh
DOI: 10.1504/JGBA.2025.149994