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Journal of Business and Management (JBM)

Journal of Business and Management

You can read the full text of the articles marked as free below using the links provided.

2020 Vol.26 No.2


Pages Title and author(s)
1-31Social Media Adoption and National Culture: The Dominant and Nuanced Effect of Individualism-Collectivism
Rodney L. Stump; Wen Gong
DOI: 10.1504/JBM.2020.141281

Open Access Article

33-52Impact of Neuromarketing Applications on Consumer
Surabhi Singh
DOI: 10.1504/JBM.2020.141282

Open Access Article

53-67Growing Pains: Success Strategies for Rural Entrepreneurs to Grow beyond Their Limited Local Markets
David D. Snow
DOI: 10.1504/JBM.2020.141283

Open Access Article

69-92Macroeconomic Determinants of FDI Decisions in the Automotive Industry: Theoretical Foundations and Empirical Evidence
Helmut Birnleitner
DOI: 10.1504/JBM.2020.141284

Open Access Article

 

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