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Journal of Business and Management (JBM)

Journal of Business and Management

You can read the full text of the articles marked as free below using the links provided.

2019 Vol.25 No.2


Pages Title and author(s)
0-0Editorial
Eldon Y. Li; Wei-Hsi (Frank) Hung
DOI: 10.1504/JBM.2019.141268

Open Access Article

1-23Return on investment from supplier/risk management
Christopher A. Hoeckel; Josef Neuert; Marcus Schuller; Alla Schwamborn; Jianpeng Wang
DOI: 10.1504/JBM.2019.141269

Open Access Article

25-41Power of the scent: Exploring the role of sensory appeals on consumer product attitude
Ruchi Garg; Ritu Chhikara
DOI: 10.1504/JBM.2019.141270

Open Access Article

43-70Does the need for social status among price conscious consumers induces consumption of counterfeit luxury brands?
Sameeullah Khan; Asif Iqbal Fazili
DOI: 10.1504/JBM.2019.141271

Open Access Article

71-97Innovation in marketing strategy: A customer lifetime value approach
Mehir Kumar Baidya; Bipasha Maity; Kamal Ghose
DOI: 10.1504/JBM.2019.141272

Open Access Article

 

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