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International Journal of Technology Marketing (IJTMkt)

International Journal of Technology Marketing

2026 Vol.20 No.3


Pages Title and author(s)
247-274That new AR is sick! Advertising and research implications for the emerging field of augmented reality marketing
Adam C. Merkle; Matt C. Howard
DOI: 10.1504/IJTMKT.2026.155245
275-304The impact of language style and reviewer disclosure on online review credibility: a language expectancy theory approach
Timothy McBush Hiele; Jengchung Victor Chen; Tatiana Lystsova
DOI: 10.1504/IJTMKT.2026.155241
305-321AI's role in sensitive purchases: reducing embarrassment but compromising customer loyalty
Alexandra Theben; Claudia Rebeca Carballo Salazar; Julia von Schuckmann; Alberto Carrio Sampedro
DOI: 10.1504/IJTMKT.2026.155246
322-341Unleashing repurchase behaviour: a moderated mediation model of brand credibility, trust in AI recommendation systems and market turbulence
Layla Hodaed Alsheikh
DOI: 10.1504/IJTMKT.2026.155239
342-374Factors impacting consumer preferences for products designed by artificial intelligence
Andrew Bryant; Troy J. Strader
DOI: 10.1504/IJTMKT.2026.155259

 

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