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International Journal of Technology Marketing (IJTMkt)

International Journal of Technology Marketing

2025 Vol.19 No.2


Pages Title and author(s)
131-151A theoretical essay on marketing digitalisation in SMEs
Marina Proença; Ana Maria Machado Toaldo
DOI: 10.1504/IJTMKT.2025.145382
152-180Consumer resistance to autonomous checkout technology: a study on active and passive innovation resistance
Özge Akin
DOI: 10.1504/IJTMKT.2025.145380
181-210Antecedents to selection and usage of online video streaming platforms: a grounded theory approach
Biswajita Parida; Pragya Jayaswal
DOI: 10.1504/IJTMKT.2025.145378
211-242The evolution of brand image: exploring the influence of technology through bibliometric analysis
Tayfun Şaan; Timuçin Dalgıç; Muhammet Ali Tiltay
DOI: 10.1504/IJTMKT.2025.145385
243-268An approach for dynamic testing of augmented reality in retail contexts
Christian Sonnenberg; B. Andrew Cudmore; Scott D. Swain
DOI: 10.1504/IJTMKT.2025.145384

 

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