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International Journal of Technology Marketing (IJTMkt)

International Journal of Technology Marketing

You can read the full text of the articles marked as free below using the links provided.

2024 Vol.18 No.1


Pages Title and author(s)
1-19The effect of COVID-19 on tourist behaviour
Lambros Tsourgiannis; Stavros Valsamidis; Pavlos S. Efraimidis; George Drosatos
DOI: 10.1504/IJTMKT.2024.135671
20-33The perceptions and experiences of human resources recruiters regarding LinkedIn as an online personal branding representation of recent business graduates
Carlos Valdez; Carole Ann Creque; David Penn
DOI: 10.1504/IJTMKT.2024.135667
34-61Desirability of consumer internet of things products: how emerging businesses address consumer desires to improve user experiences
Negalegn Alemu Bekele; Moreno Muffatto; Francesco Ferrati
DOI: 10.1504/IJTMKT.2024.135668
62-90Evaluating the brand equity of ride-hailing services from the users' perspective: a cross-country study
Okaï Ozbal; Teoman Duman; Omer Topaloglu
DOI: 10.1504/IJTMKT.2024.135670
91-112Evolving marketing strategies for Swiss SMEs in the ICT sector: a marketing strategy canvas in support of digital transformation
Mona A. Meyer; Marc K. Peter
DOI: 10.1504/IJTMKT.2024.135672

Open Access Article

113-135Integrating TTF and UTAUT models to illuminate factors that influence consumers' intentions to adopt financial technologies in an emerging country context
Obinna C. Ojiaku; Ebuka Christian Ezenwafor; Aihie Osarenkhoe
DOI: 10.1504/IJTMKT.2024.135674

Open Access Article

 

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