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International Journal of Technology Marketing (IJTMkt)

International Journal of Technology Marketing

2023 Vol.17 No.4


Pages Title and author(s)
347-362Is ambiguity an efficient tool in Instagram ads?
Lilia Khrouf; Souad Maghraoui
DOI: 10.1504/IJTMKT.2023.133970
363-377Gaining loyalty towards mobile food purchasing service: a lesson from the COVID-19 pandemic
Dwi Suhartanto; David Dean; Norazah Mohd Suki; Anthony Brien; Fatya Alty Amalia
DOI: 10.1504/IJTMKT.2023.133975
378-408Digital consumer-based branding among football clubs: determinants of brand loyalty and purchase intention towards green brand extensions offered through digital platforms
Arian Matin; Tornike Khoshtaria; Metin Mercan; Ilia Botsvadze
DOI: 10.1504/IJTMKT.2023.133971
409-428Scientometrics of sustainable consumer behaviour: a 37-year (1984-2021) study
Vihas Vijay; Sathish Arumbi Saravanan
DOI: 10.1504/IJTMKT.2023.133972
429-449Really-new services and perceived risk: the effect of regulatory focus
Selen Savas-Hall; Paul S. Koku; Justin R. Hall
DOI: 10.1504/IJTMKT.2023.133973

 

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