2026 Vol.20 No.32026 Vol.20 No.22026 Vol.20 No.12025 Vol.19 No.42025 Vol.19 No.32025 Vol.19 No.22025 Vol.19 No.12024 Vol.18 No.42024 Vol.18 No.32024 Vol.18 No.22024 Vol.18 No.12023 Vol.17 No.42023 Vol.17 No.32023 Vol.17 No.22023 Vol.17 No.12022 Vol.16 No.42022 Vol.16 No.32022 Vol.16 No.1/22021 Vol.15 No.42021 Vol.15 No.2/32021 Vol.15 No.12020 Vol.14 No.42020 Vol.14 No.32020 Vol.14 No.22020 Vol.14 No.12019 Vol.13 No.3/42019 Vol.13 No.22018 Vol.13 No.12017 Vol.12 No.42017 Vol.12 No.32017 Vol.12 No.22017 Vol.12 No.12016 Vol.11 No.42016 Vol.11 No.32016 Vol.11 No.22016 Vol.11 No.12015 Vol.10 No.42015 Vol.10 No.32015 Vol.10 No.22015 Vol.10 No.12014 Vol.9 No.42014 Vol.9 No.32014 Vol.9 No.22014 Vol.9 No.12013 Vol.8 No.42013 Vol.8 No.32013 Vol.8 No.22013 Vol.8 No.12012 Vol.7 No.42012 Vol.7 No.32012 Vol.7 No.22012 Vol.7 No.12011 Vol.6 No.42011 Vol.6 No.32011 Vol.6 No.22011 Vol.6 No.1 Free Access2010 Vol.5 No.42010 Vol.5 No.32010 Vol.5 No.22010 Vol.5 No.12009 Vol.4 No.42009 Vol.4 No.2/32009 Vol.4 No.12008 Vol.3 No.42008 Vol.3 No.3 Free Access2008 Vol.3 No.22008 Vol.3 No.12007 Vol.2 No.42007 Vol.2 No.32007 Vol.2 No.22007 Vol.2 No.12006 Vol.1 No.42006 Vol.1 No.32006 Vol.1 No.22005 Vol.1 No.1

International Journal of Technology Marketing (IJTMkt)

International Journal of Technology Marketing

2021 Vol.15 No.4


Pages Title and author(s)
333-353What you see is what you get: VR as a tool for travel experiences trials
Julieta Mercado-González; Pavel Reyes-Mercado; Carlos Gutiérrez-Marines
DOI: 10.1504/IJTMKT.2021.119071
354-378Diagnosing key factors for gamification in marketing using hierarchical clustering technique
Gautam Srivastava; Surajit Bag
DOI: 10.1504/IJTMKT.2021.119074
379-398Investigating determinants of brand extension success in a fit and a non-fit scenario
Katharina Knoerzer; Jan Andre Millemann
DOI: 10.1504/IJTMKT.2021.119073
399-425Impact of short-lived content on brand love and purchase intention of generation Z
Ruchika Sharma; Kritika Nagdev
DOI: 10.1504/IJTMKT.2021.119072
426-447Website stickiness: role of customer value, satisfaction, trust and habit
Terjani Goyal; Kirti Dutta
DOI: 10.1504/IJTMKT.2021.119075

 

Return to top