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International Journal of Technology Marketing (IJTMkt)

International Journal of Technology Marketing

2021 Vol.15 No.1


Pages Title and author(s)
1-25Community, creativity and piracy: a triadic approach towards understanding music streaming adoption among Indian audiences
Akhil Pillai; K. Namadev; Pranith Kumar; Kalyani Suresh
DOI: 10.1504/IJTMKT.2021.116896
26-47Technology-tailored tourism experiences. Context, tools, and users
Anna D'Auria; Marco Tregua
DOI: 10.1504/IJTMKT.2021.116895
48-65Analysing consumers' smartphone adoption decisions using qualitative dimensions: a multi-criteria decision approach
Vibha Trivedi; Ankur Chauhan; Ashish Trivedi
DOI: 10.1504/IJTMKT.2021.116893
66-81Mobile advertising acceptance and use of mobile payment
Soledad Ponce; Cecilia Ugalde
DOI: 10.1504/IJTMKT.2021.116894
82-100The influence of social media platforms on the customer purchase intention post COVID-19 outbreaks
Maria Venensia Sarita Putri; Farras Ramadhan; Kemri Agustine Dameria Simangunsong; Willy Gunadi
DOI: 10.1504/IJTMKT.2021.116902

 

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