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International Journal of Technology Marketing (IJTMkt)

International Journal of Technology Marketing

2020 Vol.14 No.2


Pages Title and author(s)
93-124What features of green products packaging are more eye catching? An eye-tracking exploratory study about organic agricultural products
Chrisanthi Georgakarakou; Kyriakos Riskos; George Tsourvakas; Ioanna Yfantidou
DOI: 10.1504/IJTMKT.2020.110124
125-153Exploring the attitude formation process of individuals towards new technologies: the case of augmented reality
David Harborth; Heiko Kreuz
DOI: 10.1504/IJTMKT.2020.110128
154-180How do smartwatch price and brand awareness drive consumer perceptions and purchase intention? A perceived value approach
Bharath Ramkumar; Yuli Liang
DOI: 10.1504/IJTMKT.2020.110126
181-198What are the perceived experiences of health fitness trackers for the elderly? A qualitative post-adoption study
Milad Dehghani; Kwok Leung Tsui; Inez Maria Zwetsloot; Reza Rawassizadeh
DOI: 10.1504/IJTMKT.2020.110125
199-225Gender differences in the wearable preferences, device and advertising value perceptions: smartwatches vs. fitness trackers
Manali Gupta; Neena Sinha; Pratibha Singh; Stephanie Hui-Wen Chuah
DOI: 10.1504/IJTMKT.2020.110127

 

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