International Journal of Technology Marketing (IJTMkt) Inderscience Publishers - linking academia, business and industry through research

International Journal of Technology Marketing

Special Issue on Engaging with Customers Socially

Guest Editor: Dr. Yioula Melanthiou

Pages	Title and author(s)
115-126	Hotels and online travel agencies: power or trust for a competitive long-term relationship Antonio Iazzi; Oronzo Trio; Silvia Gravili DOI: 10.1504/IJTMKT.2017.083370
127-141	Challenges of social media marketing - an explorative international study of hotels Karin Högberg DOI: 10.1504/IJTMKT.2017.083372
142-150	Social networking: how small organisations are using Facebook and Twitter in engaging customers Marcos Komodromos DOI: 10.1504/IJTMKT.2017.083368
151-164	How technologies are changing the social relationships in the shopping experience? Eleonora Pantano; Saverino Verteramo DOI: 10.1504/IJTMKT.2017.083369
165-179	Reconceptualising buyer behaviour in the digital era: an emergent journey Peter Scott; Tamsin Scott; Peter Stokes; Neil Moore; Simon M. Smith; Caroline Rowland; Antony Ward DOI: 10.1504/IJTMKT.2017.083378
180-205	Engaging consumers on social media: empirical evidence from the communications analysis of a CSR oriented company Annamaria Tuan; Andrea Moretti DOI: 10.1504/IJTMKT.2017.083371