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International Journal of Technology Marketing (IJTMkt)

International Journal of Technology Marketing

2012 Vol.7 No.1

Editorial: Considering marketing of technology solutions from a dual perspective

Pages Title and author(s)
4-19The impact of the emergence of internet hospital rating sites on patients' choice: a quality evaluation and examination of the patterns of approach
Stefan M. Niehues; Martin Emmert; Matthias Haas; Oliver Schöffski; Bernd Hamm
DOI: 10.1504/IJTMKT.2012.046435
20-31Effect of card and internet banking on users
Kamini Singh
DOI: 10.1504/IJTMKT.2012.046434
32-46Post-purchase cognitive dissonance – evidence from the mobile phone market
Jens Graff; Kittipong Sophonthummapharn; Vinit Parida
DOI: 10.1504/IJTMKT.2012.046433
47-62Old fashioned or enlightened? Small retailers' practices in e-procurement
Neil Connon; Bill Donaldson; Alistair R. Anderson
DOI: 10.1504/IJTMKT.2012.046431
63-94Software upgrade, consumer behaviour and software vendor's choice
Yanbin Tu; Min Lu
DOI: 10.1504/IJTMKT.2012.046432

 

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