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International Journal of Technology Marketing (IJTMkt)

International Journal of Technology Marketing

2011 Vol.6 No.2

Editorial: At the forefront of research about marketing high technology

Pages Title and author(s)
101-115An analysis of consumer behaviour when adopting technological innovation: a Brazilian perspective of e-books
Márcio De Oliveira Mota; Danielle Miranda De Oliveira Arruda Gomes
DOI: 10.1504/IJTMKT.2011.043450
116-129The role of emotion in hi-tech product adoption: the case of WCDMA in Korea
Hyun Jung Lee; Jae H. Pae
DOI: 10.1504/IJTMKT.2011.043451
130-147Accelerating customer integration into innovation processes using Pico Jobs
Jens Fähling; Ivo Blohm; Helmut Krcmar; Jan Marco Leimeister; Jan Fischer
DOI: 10.1504/IJTMKT.2011.043449
148-161Customer participation in innovation processes of inventors and SMEs
Liisa Hyvärinen
DOI: 10.1504/IJTMKT.2011.043453
162-177Marketing of new technologies: the case of renewable energies in the UK
Alexander Brem; Frank Muehlmann; Ted Sarmiento
DOI: 10.1504/IJTMKT.2011.043452
178-188Case study – Nokia's strategies in Indian mobile handsets markets during 2002 to 2006
H.M. Jha Bidyarthi; Ashish K. Srivastava; P.V. Bokad; L.B. Deshmukh
DOI: 10.1504/IJTMKT.2011.043448

 

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