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International Journal of Technology Marketing (IJTMkt)

International Journal of Technology Marketing

2009 Vol.4 No.1


Pages Title and author(s)
1-14On the remedies to the traditional innovation life cycle model
Ping Lan
DOI: 10.1504/IJTMKT.2009.023553
15-42Marketing mixes for digital products: a study of the marketspaces in China
Y. Wang, K.L. Wang, J.T. Yao
DOI: 10.1504/IJTMKT.2009.023554
43-62Agent-based modelling of software market share evolution: the factors and simulations
Liguo Yu, Srini Ramaswamy
DOI: 10.1504/IJTMKT.2009.023555
63-88Show me the money: the business models of Linux players
Roger Migdow, Sanjit Sengupta, Sameer Verma
DOI: 10.1504/IJTMKT.2009.023556
89-107The impact of gender on the perceptions of and preferences for technology-based games
Anne M. Brumbaugh
DOI: 10.1504/IJTMKT.2009.023557

 

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