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International Journal of Technology Marketing (IJTMkt)

International Journal of Technology Marketing

2007 Vol.2 No.2


Pages Title and author(s)
101-118Where's the customer in technology-based radical innovation?
Anne Vercauteren, Wim Vanhaverbeke
DOI: 10.1504/IJTMKT.2007.014788
119-139Technological innovation and the rise of the department store in the 19th century
Robert D. Tamilia, Susan E. Reid
DOI: 10.1504/IJTMKT.2007.014789
140-156Market-driven versus market-driving behaviours: preliminary evidence for developing competitive advantage in high-technology markets
Stacey Barlow Hills, Kenneth R. Bartkus
DOI: 10.1504/IJTMKT.2007.014790
157-182E-learning critical success factors: an exploratory investigation of student perceptions
Hassan M. Selim
DOI: 10.1504/IJTMKT.2007.014791
183-199Effective communication as a critical success factor for the integration of ERP and CRM systems: the case of Taiwan
Julian Ming-Sung Cheng, Edward Shih-Tse Wang, Ping-Yu Hsu, Celia C.Y. Tsai
DOI: 10.1504/IJTMKT.2007.014792

 

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