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International Journal of Technology Marketing (IJTMkt)

International Journal of Technology Marketing

2007 Vol.2 No.1


Pages Title and author(s)
1-18Do I like my ICON? Determining preferences for firms' mode of strategic focus
Leyland F. Pitt, Pierre Berthon, Melani Prinsloo, Deon Nel
DOI: 10.1504/IJTMKT.2007.011583
19-52The entrepreneurship reality in the field of supply chain management systems: the Hellenic market paradigm
Nicolaos Protogeros, Panayiotis Tahinakis, John Mylonakis, Dimitrios Gagalis
DOI: 10.1504/IJTMKT.2007.011584
53-64A model for adoption of successive generations of a high technology product
Amit Kumar Bardhan, Udayan Chanda
DOI: 10.1504/IJTMKT.2007.011585
65-80Determining the takeoff point in adoption of innovations: a comparison of content and discrimination analysis
Tomi P. Haapaniemi, Saku J. Makinen
DOI: 10.1504/IJTMKT.2007.011586
81-100Magazine publishers and their online strategies: review and implications for research and online-strategy formulation
Hanna-Kaisa Ellonen, Olli Kuivalainen
DOI: 10.1504/IJTMKT.2007.011587

 

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