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International Journal of Technology Marketing (IJTMkt)

International Journal of Technology Marketing

2006 Vol.1 No.2


Pages Title and author(s)
115-144Customer-centric strategy: a longitudinal study of implementation of a customer relationship management solution
Aihie Osarenkhoe
DOI: 10.1504/IJTMKT.2006.008867
145-170Knowledge transfer in enterprise information technology support using web-based self-service systems
Vanessa Cooper, Sharman Lichtenstein, Ross Smith
DOI: 10.1504/IJTMKT.2006.008868
171-195Organisational structure and value chain evolution: impacts of information technology on the insurance industry in the USA and Europe
Vandana Mangal, Paolo Neirotti
DOI: 10.1504/IJTMKT.2006.008869
196-210Sales schedule optimisation in an agent-based technology
Nicolaos Protogeros, John Mylonakis, Panayiotis Tahinakis, Dimitrios Ginoglou
DOI: 10.1504/IJTMKT.2006.008870
211-224Consumer preferences for wireless internet access networks and their affecting factors: a conjoint analysis
Changi Nam, Kiyong Om, Jungmann Lee, Jeongyoung Kim
DOI: 10.1504/IJTMKT.2006.008871
225-242Effects of potentially disruptive technology on software company's business model – Case Grid computing
Liisa-Maija Sainio, Jari Porras
DOI: 10.1504/IJTMKT.2006.008911

 

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