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International Journal of Services and Operations Management (IJSOM)

International Journal of Services and Operations Management

2026 Vol.54 No.5


Pages Title and author(s)
1-26Digital marketing, customer engagement, supply chain agility, and flexible logistics as capability drivers of dynamic marketing channel performance: an operations management perspective
Kanyarat Sukhawatthanakun
DOI: 10.1504/IJSOM.2026.154499

Open Access Article

 

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