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International Journal of Sport Management and Marketing (IJSMM)

International Journal of Sport Management and Marketing

2025 Vol.25 No.2/3


Pages Title and author(s)
89-110Do logo, name, and format changes matter? Examining tennis fans' satisfaction with the rebrand of the Davis Cup
Bo Li; Jingxian Cecilia Zhang; Olan Kees Martin Scott; Stirling Sharpe
DOI: 10.1504/IJSMM.2025.153087
111-132Game changers: how marketable lifestyle, brand image, and athlete activism spark fan responses on social media
Caroline S.L. Tan
DOI: 10.1504/IJSMM.2025.153079
133-158Who gets the blame for poor performance in extreme teams: an analysis of Formula 1 racing
John Nowland; Damien Cannavan; Madeline Trimble; Nathan Hartman
DOI: 10.1504/IJSMM.2025.153082
159-185Antecedents, activities and outcomes of social selling in professional sports clubs
Sarah Illmer; Benedikt Römmelt; Frank Daumann
DOI: 10.1504/IJSMM.2025.153084
186-201Service quality perceptions in personal training and exercise room: dual-perspective analysis across fitness clubs
Francisco Campos; Vera Simões; Daniela Almeida; João Borges; Guilherme Reis; José Aleixo; Susana Franco
DOI: 10.1504/IJSMM.2025.153085
202-229Integrating yoga and nutrition: a complementary therapy for addressing obesity in clinical practice
Madhavi Vijaykumar Chekatla; Amiya Bhaumik; Mohammad Gousuddin; Vijaykumar Chekatla
DOI: 10.1504/IJSMM.2025.153074

 

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