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International Journal of Sport Management and Marketing (IJSMM)

International Journal of Sport Management and Marketing

2023 Vol.23 No.4


Pages Title and author(s)
275-289Digital engagement with Super Bowl commercials: analysing likeability, length, and mood
Karen A. Loveland; Katherine Taken Smith; Lawrence Murphy Smith
DOI: 10.1504/IJSMM.2023.131949
290-309Who are Minor League Baseball spectators? Developing a motivation-based segmentation typology of MiLB game attendees
Ari Kim; Jessica R. Braunstein-Minkove; Moonhoon Choi
DOI: 10.1504/IJSMM.2023.131953
310-326The influence of music on self-paced fitness consumers' perceived motivational qualities and optimal level of emotional state and satisfaction with exercise experience
Antonio S. Williams; Byungik Park; Zack P. Pedersen
DOI: 10.1504/IJSMM.2023.131950
327-345Unreal? Insights from newly constructed 'real' tennis courts and lessons for future growth
Malek Al-Chalabi
DOI: 10.1504/IJSMM.2023.131951
346-371Expectation versus reality: an analysis of ex-ante and ex-post competitive balance in major league soccer from 1996-2016
Dirk Semmelroth; Franziska Prockl
DOI: 10.1504/IJSMM.2023.131952

 

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