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International Journal of Sport Management and Marketing (IJSMM)

International Journal of Sport Management and Marketing

2022 Vol.22 No.3/4


Pages Title and author(s)
161-188Motive-based taxonomy of professional softball fans: a segmentation study
Ceyda Mumcu; Nancy Lough; Michelle Coyner
DOI: 10.1504/IJSMM.2022.124044
189-210Determinants of personal brand construction of national football players on Instagram
Ana Cristina Picinin De Rezende Costa; Kirstin Hallmann
DOI: 10.1504/IJSMM.2022.124046
211-242Do they behave the same? Identifying the motives and behavioural intentions that influence the event loyalty of different distance triathletes
Esmarie Myburgh; Martinette Kruger
DOI: 10.1504/IJSMM.2022.124045
243-264The impact of dynamic ticket pricing on Major League Baseball attendance
Charles S. Wassell Jr.; Robert Carbaugh
DOI: 10.1504/IJSMM.2022.124047
265-286Why sport ticket salespeople leave their jobs: applying attribution theory to employee turnover
Nels Popp; Liz A. Sattler; David Pierce; Megan B. Shreffler
DOI: 10.1504/IJSMM.2022.124048
287-313A study on influence of toss result, toss decision and venue on the outcome of IPL cricket match
Sanjita Jaipuria; Sumit Kumar Jha
DOI: 10.1504/IJSMM.2022.124050

 

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