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International Journal of Sport Management and Marketing (IJSMM)

International Journal of Sport Management and Marketing

2010 Vol.8 No.3/4


Pages Title and author(s)
181-202Using Grounded Theory in sport management research
Kalliopi Sotiriadou, David Shilbury
DOI: 10.1504/IJSMM.2010.037503
203-222Positive stereotype effects on perceived performance: consumers' evaluation of ethnic differences among sports service providers
Oscar W. DeShields, Jr., Ali Kara
DOI: 10.1504/IJSMM.2010.037504
223-243Is Dorothy treated fairly by the press in the Land of Oz? Three Australian newspapers' gendered coverage of the centennial Australian Open Tennis Championships
Jane Crossman, John Vincent, Sarah Gee
DOI: 10.1504/IJSMM.2010.037505
244-253Collaborative marketing at the NWCA National Duals
Coyte G. Cooper
DOI: 10.1504/IJSMM.2010.037506
254-264Evidence of a compensating wage differential for NFL players who play on artificial turf
C.A. Dole, Mary M. Kassis
DOI: 10.1504/IJSMM.2010.037507
265-276Evolutionary Psychology: new perspectives on sport marketing?
Aaron C.T. Smith, Bob Stewart
DOI: 10.1504/IJSMM.2010.037508
277-295Isomorphism and choice in the creation and development of an international sports federation: a review of the International Triathlon Union
Sean Phelps, Aubrey Kent
DOI: 10.1504/IJSMM.2010.037509
296-321Motivating factors influencing college students' participation in charity sport events
Doyeon Won, Meungguk Park
DOI: 10.1504/IJSMM.2010.037510

 

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