International Journal of Revenue Management (IJRM) Inderscience Publishers - linking academia, business and industry through research

International Journal of Revenue Management

Special Issue on Pricing and Revenue Strategy in the Sport Industry

Guest Editors: Professor Adrien Bouchet and Professor Mike Troilo

Pages	Title and author(s)
95-104	Integrating geographic information systems (GIS) into sport business practice and research Calvin Nite; S. Jeffery Underwood DOI: 10.1504/IJRM.2013.055682
105-118	Using a stated choice model to test the viability of new sport event ticket packages Mauricio Ferreira; Todd Hall DOI: 10.1504/IJRM.2013.055683
119-137	Price tiers as antecedents of event quality in the sport industry Jason D. Reese; Michael D. Kerr DOI: 10.1504/IJRM.2013.055684
138-154	Conceptually meeting expectations of Generation Y by building personalised-customised hybrid bundles to target action sports consumers Denise Linda Parris DOI: 10.1504/IJRM.2013.055685
155-170	How incentives affect web-based survey response rates of athletic program donors Glenda Alvarado; Coy Callison DOI: 10.1504/IJRM.2013.055686
171-181	Creating revenue via Organisational 'Brandpression' Management (OBpM): a marriage of brand management and impression management in professional sport Kwame J.A. Agyemang; Antonio S. Williams DOI: 10.1504/IJRM.2013.055687