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International Journal of Mobile Communications (IJMC)

International Journal of Mobile Communications

2021 Vol.19 No.4


Pages Title and author(s)
413-438Marketing theatrical films for the mobile platform: the roles of web content/social media, brand extension, WOM, and windowing strategies
Sang-Hyun Nam; Hun Kim; Byeng-Hee Chang; Sylvia M. Chan-Olmsted
DOI: 10.1504/IJMC.2021.116117
439-466Online promotion of mobile banking activities - a comparative study of the US and Chinese banks
Xiaoning Zhu; Rui Yan; Jiaqin Yang; Tingting Xu
DOI: 10.1504/IJMC.2021.116118
467-491Mobile payment adoption: a multi-theory model, multi-method approach and multi-country study
Naseer Abbas Khan; Ali Nawaz Khan; Waseem Bahadur; Muhammad Ali
DOI: 10.1504/IJMC.2021.116119
492-519Virtual reality applications in education: a developing country perspective
Mohammed-Issa Riad Mousa Jaradat; Jehad Mohammed Imlawi
DOI: 10.1504/IJMC.2021.116120
520-545The influence mechanisms of platform on supply-side behaviour: a longitudinal investigation on taxi drivers' adoption of a ride-hailing app
Xuan Li; Yuan Liu
DOI: 10.1504/IJMC.2021.116127

 

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