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International Journal of Mobile Communications (IJMC)

International Journal of Mobile Communications

2018 Vol.16 No.5


Pages Title and author(s)
493-512How do network externalities affect customers' adoption intention in mobile app store: from a perception of consumer perceived value
Ting Zhu; Yaobin Lu; Sumeet Gupta
DOI: 10.1504/IJMC.2018.094358
513-534Factors affecting satisfaction and brand loyalty to smartphone systems: a perceived benefits perspective
Ting-Peng Liang; Chia-Yin Lai; Peng-Hsiang Hsu; Chao-Min Chiu; Chang-Tseh Hsieh
DOI: 10.1504/IJMC.2018.094353
535-556Market positioning factors of APP services
Hsiao-Chen Chang; Kuang-Hsun Shih
DOI: 10.1504/IJMC.2018.094347
557-572Mobile game users' evaluations of in-game advertising: role of multitasking and persuasion knowledge
Yoori Hwang; Joonghwa Lee; Soojung Kim; Se-Hoon Jeong
DOI: 10.1504/IJMC.2018.094360
573-591The grass is greener: developing and implementing a green consumer satisfaction index
Kuang-Heng Shih
DOI: 10.1504/IJMC.2018.094359
592-605Research on mobile social non-uniform hypernetwork evolving model
Fuhong Wang; Jinli Guo
DOI: 10.1504/IJMC.2018.094354

 

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