International Journal of Markets and Business Systems (IJMABS)

International Journal of Markets and Business Systems

2026 Vol.7 No.1


Pages Title and author(s)
1-27Impact of corporate governance and underwriter reputation on IPO underpricing: an Indian market perspective
Abhrajit Sarkar; Ayush Kumar; Rajan Pandey
DOI: 10.1504/IJMABS.2026.152181
28-45Examining the influence of branding strategy, consumer satisfaction, and behaviour on customer loyalty: a case study at Mega Easy Losari Seblak Shop
Dumadi; Catur Raharjo Febrayanto; Lintang Prahita Ningarum
DOI: 10.1504/IJMABS.2026.152182
46-65Exploring the dynamics of price sensitivity: the role of social factors in consumer behaviour
Vanlalhruaii Leivang; Shashikumar Sharma
DOI: 10.1504/IJMABS.2026.152187
66-80Modelling asymmetric customer behaviour in local small coffee shops: a principal agent approach to pricing optimisation
Nabila Putri Fadhilah; Maura Adzraa Shabrina; Alesha Nazwa Aliviana; Nazhwa Dytha Hermawan
DOI: 10.1504/IJMABS.2026.152217
81-96Reclaiming urban space through parking design: a framework for small parking lots introduction
Paulo Cantillano-Lizana; Giulia Renzi
DOI: 10.1504/IJMABS.2026.152186