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International Journal of Markets and Business Systems
Published issues
2026 Vol.7 No.1
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2026 Vol.7 No.2
2026 Vol.7 No.1
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International Journal of Markets and Business Systems
2026 Vol.7 No.1
Pages
Title and author(s)
1-27
Impact of corporate governance and underwriter reputation on IPO underpricing: an Indian market perspective
Abhrajit Sarkar; Ayush Kumar; Rajan Pandey
DOI
:
10.1504/IJMABS.2026.152181
28-45
Examining the influence of branding strategy, consumer satisfaction, and behaviour on customer loyalty: a case study at Mega Easy Losari Seblak Shop
Dumadi; Catur Raharjo Febrayanto; Lintang Prahita Ningarum
DOI
:
10.1504/IJMABS.2026.152182
46-65
Exploring the dynamics of price sensitivity: the role of social factors in consumer behaviour
Vanlalhruaii Leivang; Shashikumar Sharma
DOI
:
10.1504/IJMABS.2026.152187
66-80
Modelling asymmetric customer behaviour in local small coffee shops: a principal agent approach to pricing optimisation
Nabila Putri Fadhilah; Maura Adzraa Shabrina; Alesha Nazwa Aliviana; Nazhwa Dytha Hermawan
DOI
:
10.1504/IJMABS.2026.152217
81-96
Reclaiming urban space through parking design: a framework for small parking lots introduction
Paulo Cantillano-Lizana; Giulia Renzi
DOI
:
10.1504/IJMABS.2026.152186
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