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International Journal of Leisure and Tourism Marketing (IJLTM)

International Journal of Leisure and Tourism Marketing

2020 Vol.7 No.1

Editorial: Customer touch-points and marketing strategy in the services industry

Pages Title and author(s)
4-25Customer accounting and marketing performance measures usage in the hotel industry in the USA
Emre Cengiz; Funda Oduncuoglu; Mehmet Ali Koseoglu
DOI: 10.1504/IJLTM.2020.111489
26-43Wellness consumers in India: an attitude-based segmentation study
Soumya Singh; Sapna Singh
DOI: 10.1504/IJLTM.2020.111493
44-66Emotional labour and its psychometric outcomes on the service providers of the hotel industry
Dipneet Saini; Manjit Singh
DOI: 10.1504/IJLTM.2020.111505
67-83Social media user self-efficacy moderating hotel satisfaction and posting behaviour
Bassem E. Maamari; Johnny C. Chaanine
DOI: 10.1504/IJLTM.2020.111532

 

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