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International Journal of Leisure and Tourism Marketing (IJLTM)

International Journal of Leisure and Tourism Marketing

2009 Vol.1 No.1


Pages Title and author(s)
1-11Leisure brand extension: from zoo to safari
Ram Herstein, Eugene D. Jaffe
DOI: 10.1504/IJLTM.2009.021987
12-28Performance measurement practices and organisational strategy: a study of Indian leisure enterprises
Mohinder Chand
DOI: 10.1504/IJLTM.2009.021988
29-43E-commerce solution as a support to business activities of the large hotels in Croatia: a survey
Daniela Garbin Pranicevic, Maja Cukusic, Zeljko Garaca
DOI: 10.1504/IJLTM.2009.021989
44-57The concept and measurement of service quality in the hotel sector: the case of Split, Croatia
Mario Pepur, Smiljana Pivcevic
DOI: 10.1504/IJLTM.2009.021990
58-69Place branding architecture for eco-tourism
Rajagopal, Amritanshu Rajagopal
DOI: 10.1504/IJLTM.2009.021991
70-86Tourism development planning using analytic network process
Sheu Hua Chen, Chien Min Chen, Hong Tau Lee
DOI: 10.1504/IJLTM.2009.021992
87-100Economic factors affecting tourism marketing in Greece
Karagiannis Stefanos, Alexandru Nedelea
DOI: 10.1504/IJLTM.2009.021993

 

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