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International Journal of Internet Marketing and Advertising (IJIMA)

International Journal of Internet Marketing and Advertising

2026 Vol.25 No.2


Pages Title and author(s)
123-148The emotional connection between customer happiness and brand love on customer loyalty
Gina María Pipoli de Azambuja; Gustavo Adolfo Rodríguez Peña; Enver Gerarld Tarazona Vargas
DOI: 10.1504/IJIMA.2026.156050
149-182Enhancing social marketing through happiness management: the power of intrapreneurship, digital innovation, and creativity
Mario Alberto Salazar-Altamirano; Esthela Galván-Vela; Rafael Ravina-Ripoll
DOI: 10.1504/IJIMA.2026.156081
183-210The role of information attainment on front-of-package labels and individual empowerment impacting boycott behaviour
Frederic Bally; Caroline Gauthier; Patricia Baudier
DOI: 10.1504/IJIMA.2026.156051
211-236Signals speak louder than words: navigating information asymmetry through information quality and social media use
Priyadarshi Ranjan; Susmita Ekka; G.V.R.K. Acharyulu; Mohan Venkatesh Palani
DOI: 10.1504/IJIMA.2026.156052
237-257Perceived credibility of social media influencers and adoption intention towards green apparel
Sofi Dinesh; Ogunmokun Oluwatobi; Raja Sreedharan; Anant Kumar Verma
DOI: 10.1504/IJIMA.2026.156053

 

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