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International Journal of Internet Marketing and Advertising (IJIMA)

International Journal of Internet Marketing and Advertising

2026 Vol.25 No.1


Pages Title and author(s)
1-25Metaverse! Intersection with artificial intelligence: a qualitative study focusing on building great customer experience
Vijay Kumar Jain; Pooja Gupta; Shrish Singh; Vijay Prakash Anand; Shubhendra Singh Parihar
DOI: 10.1504/IJIMA.2026.155127
26-51Instagram as a social media sales channel: acceptance and perception of social commerce functions on Instagram
Oliver Roll; Vanessa Wellpott
DOI: 10.1504/IJIMA.2026.155131
52-67Does better community experience lead to higher brand love and community engagement? Examining their roles on brand equity
Amanish Lohan
DOI: 10.1504/IJIMA.2026.155129
68-86The path toward users' active participation in social media: a moderation study
Narges Hazari; Mohsen Akbari; Milad Hooshmand Chaijani
DOI: 10.1504/IJIMA.2026.155130
87-121A scientometric assessment of blockchain in marketing
Nii Nookwei Tackie; Thomas Anning-Dorson; Bright Senanu
DOI: 10.1504/IJIMA.2026.155128

 

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