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International Journal of Internet Marketing and Advertising (IJIMA)

International Journal of Internet Marketing and Advertising

2026 Vol.24 No.4


Pages Title and author(s)
373-394Exploring Generation Z's use of the reputation heuristic when processing memetic advertisements
Christopher Vardeman
DOI: 10.1504/IJIMA.2026.153954
395-415Antecedents and consequences of brand hope in online shopping
Mina Omrani; Reza Salehzadeh; Hassan Esmailian
DOI: 10.1504/IJIMA.2026.153956
416-450Demystifying neuromarketing: a bibliometric review and future research agenda
Arabinda Bhandari
DOI: 10.1504/IJIMA.2026.153955
451-476Fostering word-of-mouth through consumer app engagement in the banking industry
Claudia Leticia Preciado Ortiz; Ainhize Gilsanz; Julen Castillo-Apraiz
DOI: 10.1504/IJIMA.2026.153953
477-496What enhances e-loyalty of bank customers? Comprehend the moderating role of customers demographics
Priya Mandowra; Pritpal Singh Bhullar; Robin Kaushal
DOI: 10.1504/IJIMA.2026.153957

 

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