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International Journal of Internet Marketing and Advertising (IJIMA)

International Journal of Internet Marketing and Advertising

2026 Vol.24 No.3


Pages Title and author(s)
247-272Effects of website service quality on booking intentions in the hotel industry: the mediating role of e-customer satisfaction and e-customer trust
Mushref Mohammed; Shenbei Zhou
DOI: 10.1504/IJIMA.2026.152924
273-295The impact of electronic word of mouth on online purchase intention of generation Z in Vietnam
Bui Van Vien; Le Nguyen Duy Hung; Le Van Dung; Vu Huynh Mai Vi; Ha Anh Phuong
DOI: 10.1504/IJIMA.2026.152926
296-317Influence of motivation and vlogger characteristics on information adoption: the mediating role of flow experience
Neha Zaidi; Ajay Kumar; Pallavi Tyagi; Vandana Ahuja
DOI: 10.1504/IJIMA.2026.152927
318-340The impact of conspicuous consumption posts on social media users' attitudes towards luxury brands
Xiaofeng Jia; Soyeon Ahn
DOI: 10.1504/IJIMA.2026.152925
341-371Generation Z charitable contributions: investigating the impacts of guilt, egoistic and statistical evidence ad appeals on trust and donation intentions
Adel A. Al-Wugayan
DOI: 10.1504/IJIMA.2026.152930

 

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