International Journal of Internet Marketing and Advertising (IJIMA)

International Journal of Internet Marketing and Advertising

2026 Vol.24 No.2


Pages Title and author(s)
119-139Social media engagement and fear of travel: a premium hotel case study
Mónica Gómez-Suárez; Mónica Veloso; Myriam Quinones
DOI: 10.1504/IJIMA.2026.151793
140-161The effect of social media types on the relations between information and purchase intention of Indonesian clothing SMEs using information acceptance model
Rizqa Amelia Zunaidi; Benazir Imam Arif Muttaqin; Titah Yudhistira
DOI: 10.1504/IJIMA.2026.151794
162-199The influence of social media advertising on consumers' brand behaviour: a case of Malaysian Gen Y and Gen Z
Brian Kee Mun Wong; Jia Yi Chua
DOI: 10.1504/IJIMA.2026.151797
200-224Influence of advertisement on buying behaviour and brand loyalty through brand awareness of consumers in rural areas with moderating effect of perceived quality
A. Sathiya Prabhu; R. Ganapathi
DOI: 10.1504/IJIMA.2026.151795
225-245Consumer choices in the food market: healthy and sustainable consumption
Kristína Predanócyová; Peter Šedík; Elena Horská
DOI: 10.1504/IJIMA.2026.151796