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International Journal of Internet Marketing and Advertising (IJIMA)

International Journal of Internet Marketing and Advertising

2026 Vol.24 No.1


Pages Title and author(s)
1-27A bibliometric analysis of historical background and future avenues for the spillover effect of electronic word of mouth on purchase intention
Kavita Verma; Kapil Malhotra
DOI: 10.1504/IJIMA.2026.150509
28-45Influencer marketing and health repercussions: a literature review on the impact of influencers on eating behaviour and body self-perception
Belén Cambronero Saiz; Ana Mayagoitia-Soria; Beatriz Feijoó-Fernández
DOI: 10.1504/IJIMA.2026.150510
46-64Influence of perceived quality and value and brand image on buying behaviour of consumers in rural areas with moderating effect of perceived risk
A. Sathiya Prabhu; R. Ganapathi
DOI: 10.1504/IJIMA.2026.150512
65-82The mediating role of online repurchase intention in stimulating the relationship between e-satisfaction, e-WOM, e-trust and e-loyalty
Kohail Younes
DOI: 10.1504/IJIMA.2026.150515
83-117Evaluating the varied aspects of mobile advertising and its implications in the contemporary market - a systematic literature review
Mudit Gera; Dharminder Kumar Batra; Deepak Tandon
DOI: 10.1504/IJIMA.2026.150511

 

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